“红绿”航空大联营 LTU/DBA(Deutsch British Airway)

zhangshijun

红绿”航空大联营  
  
德国服装世家沃尔先后买下两家濒临破产的小航空公司，上周他又宣称将收购LTU航空60%的股份，以建立一个全球性的廉价航空网。曾经是飞行员的沃尔，将其竞争的目标直指汉莎航空公司。

在德国排名汉莎、柏林航空之后的第三大航空公司DBA有意联合LTU(Lufttransport-Unternehmen GmbH)，共同实现一个联接全世界的低价航空网。

1992年成立的DBA，是英航(British Airways)旗下的子公司，可惜在英航的经营之下连年亏损，乃至于2003年以1欧元的惊人低价被出自服装世家的汉斯-鲁道夫-沃尔(Hans Rudolf Wöhrl)收购。业内人士纷纷
质疑沃尔的跨行业经营，这无疑是非常冒险的举动。


两年以来，沃尔大刀阔斧整合DBA，不但使企业初见盈利，还连续订购了40 架新的波音客机。在即将结束的05/06财政年度中，预计DBA的营业额和乘客总数会比上一个财政年度增加40%之多。目前拥有40架客机，700名员工的DBA，并不仅仅满足于发展廉价航空，而是致力开发商业旅客，要成为汉莎航空的强有力的竞争对手之一。


上周五，沃尔在杜塞尔多夫发出豪言壮语：LTU/DBA的联合，将会是第一个世界范围内的廉价航空网。沃尔有意收购60%的LTU股份，他对企业的前景非常乐观，甚至对未来的分工合作已经成竹在胸，DBA将专注于飞德国境内航线，LTU则注重于欧洲及世界范围内的航线。同时他也认为今后两家企业仍是独立的两个单位。


排名德国第4的LTU航空成立于1955年，当时的德国人正开始热衷于旅行，经历了一段辉煌之后，面临航空业的激烈竞争，LTU从2001年开始不断亏损.LTU的总裁玛巴赫正想方设法降低成本，如减少长距离飞行，提高价格等，希望在2006年改善亏损的局面。这家公司曾经两度开通从杜塞尔多夫飞往中国的航班，但又都先后取消。对于DBA抛出的绣球，LTU自然欣喜不已，玛巴赫亦认为这简直是最理想的合作方法，两家企业取长补短，互惠互利。

不过仍有专家对沃尔的做法感到震惊，DBA本身还有上千万欧元的融资空洞。

[ 本帖最后由 zhangshijun 于 2006-4-27 03:02 编辑 ]

tk_ca

啥时候恢复杜塞飞北京上海啊？大伙都盼着呢

athena_hu

原帖由 tk_ca 于 2006-2-28 11:02 发表
啥时候恢复杜塞飞北京上海啊？大伙都盼着呢

换个总裁，很难说啊，不过以前的那个总裁很倾向于再开，现在的这个就不知道了

zhangshijun

两家总裁还是个管个的，还是由原来ltu的来做洲际飞行的运营决定。

athena_hu

原帖由 zhangshijun 于 2006-3-1 05:30 发表
两家总裁还是个管个的，还是由原来ltu的来做洲际飞行的运营决定。

不错哦，不过老妈来的时候估计来不及坐LTU了

zhangshijun

everything is on the air!!

[ 本帖最后由 zhangshijun 于 2006-4-28 10:47 编辑 ]

zhangshijun

Hans Rudolf Woehrl, chairman of the supervisory board of German low-fare airline DBA, gives a press conference at the airport in Munich, in February 2005. DBA unveiled plans to team up with the bigger rival LTU in a move to challenge the domination of flag carrier Lufthansa in the skies above Germany
  
   DBA, the fastest-growing German airline, unveiled plans to team up with the bigger rival LTU in a move to challenge the domination of flag carrier Lufthansa in the skies above Germany. DBA's owner Hans-Rudolf Woehrl said his investment vehicle Intro Verwaltungsgesellschaft mbH would take over a majority 60-percent stake in loss-making charter holiday carrier LTU. Financial details were being kept under wraps, Woehrl said. While LTU and DBA would formally remain independent, the combination of the two airlines would create a new low-cost carrier with global reach, Woehrl said.
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DBA, which describes itself as the second-biggest airline in Germany after Lufthansa, would focus on inner-German flights, while LTU would be responsible for European and international routes. The networks of both airlines would be tailored for a better fit, Woehrl said. "Doubling up is uneconomical."
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LTU has long been on the look-out for a new investors after the former Swiss flag carrier Swissair offloaded its stake as part of its own financial crisis in 2001.
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Distribution giant REWE would hold on to its 40-percent stake in LTU. The former Swissair's stake of 49.9 percent is currently held by trustees Metzeler van Betteray. And the remaining 10.1 percent is held by CKA, a financing arm of bank Sal. Oppenheim.
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Woehrl had agreed to take over the stakes of CKA and Metzerler van Betteray.
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LTU chief Juergen Marbach described the deal as the "dream solution", since the two carriers were a perfect fit. Employees need not worry about their jobs since DBA and LTU would maintain their separate headquarters in Munich and Duesseldorf, Marbach said. However, it had not yet been decided whether the two brands would continue to exist side-by-side.

REWE was also full of praise for the deal, saying that Woehrl had succeeded in steering DBA, the former German arm of British airways, into profit within a short period of time.

LTU has a fleet of 26 aircraft and generates annual sales on 2,800-strong workforce. Its financial fortunes were sent into disarray by the collapse of Swissair in 2001 but is expected to return to profit this year.

For its part, DBA is expanding aggressively. Earlier this week it announced that it had doubled its share capital and secured a new investor to help finance the future expansion of its own aircraft fleet.

Financial investor Lutz Helmig, founder and former owner of medical clinic operator Helios Kliniken GmbH, had bought a 25.1-percent stake in DBA for an undisclosed sum.

The deal was agreed as part of a capital increase at DBA, which would see the carrier's share capital nearly doubled to 20 million euros (24.0 million dollars), the statement said. The capital increase and Helmig's investment would secure DBA's independence and help finance the planned purchase of 40 new Boeing 737-700 jets.
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Woehrl remains the biggest shareholder in DBA via his Intro holding company with a stake of 59.9 percent. Helmig is the next biggest with a stake of 25.1 percent and DBA managers Martin Gaus and Peter Wojhan hold 7.5-percent apiece. ?AFP

[ 本帖最后由 zhangshijun 于 2006-3-2 03:46 编辑 ]

flughafen

坐了两次LTU的航班感觉都不错，主要对我们住鲁尔区的朋友们来说比较方便，希望希望夏天继续会开设航班！

zhangshijun

未知

等待2008，2010之前的计划巴

[ 本帖最后由 zhangshijun 于 2006-4-28 10:42 编辑 ]

zhangshijun

PEK -- DUS

[ 本帖最后由 zhangshijun 于 2006-4-28 10:46 编辑 ]