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发表于 2007-5-9 12:09
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http://www.chainletters.net/?item=190
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The name Coca-Cola in China was first rendered as Ke-kou-ke-la.
9 u# `/ D; y: l9 Z) oUnfortunately, the Coke company did not discover until after thousands of signs . e$ j' A3 x- t4 g
had been printed that the phrase means "bite the wax tadpole" or "female horse $ Q) r ^ }& K1 e' f% |9 J
stuffed with wax" depending on the dialect. Coke then researched 40,000
3 ^' L9 N) @5 B. l3 e0 u& iChinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which 5 ~9 R y9 t9 T+ C6 y
can be loosely translated as "happiness in the mouth."
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, p. J w* U4 i0 d' a: k- \% L3 kIn Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi
! w8 s" E7 V% l/ Y$ \Generation" came out as "Pepsi will bring your ancestors back from the dead." P6 J Y! a$ f; w# k& H, M/ T ] Z
( `. V2 R" v& v6 w& bAlso in Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" came
6 Q$ x( M1 t7 x. c, h6 {0 Uout as "eat your fingers off.") `6 N6 a: G) G: k
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The American slogan for Salem cigarettes, "Salem - Feeling Free," got / Y' p- c( F- F7 Q
translated in the Japanese market into "When smoking Salem, you feel so
! k$ r( }# W" R7 Arefreshed that your mind seems to be free and empty."
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When General Motors introduced the Chevy Nova in South America, it was $ }9 q$ j5 ~& N1 i) ]. z7 j
apparently unaware that "no va" means "it won't go." After the company figured
. X7 a% |5 x( ? ]out why it wasn't selling any cars, it renamed the car in its Spanish markets to - N5 c! E+ g/ K3 K1 n
the Caribe.
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Ford had a similar problem in Brazil when the Pinto flopped. The company
" {! N1 C1 b4 U D1 t3 G) Afound out that Pinto was Brazilian slang for "tiny male genitals". Ford pried all
# r- ~- J& I8 m8 Fthe nameplates off and substituted Corcel, which means horse.
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7 U# l- _+ X4 a; o4 s9 W7 O& zWhen Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to
) S$ c) u& F$ {" K3 hsay "It won't leak in your pocket and embarrass you." However, the company's
4 }# T! @/ L! lmistakenly thought the spanish word "embarazar" meant embarrass. Instead the
$ g3 D3 M7 C$ U4 z& mads said that "It wont leak in your pocket and make you pregnant."
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An American T-shirt maker in Miami printed shirts for the spanish market
% x4 O9 b- ?. ?, {0 Q5 Y3 Awhich promoted the Pope's visit. Instead of the desired "I Saw the Pope" in / s- ~7 T6 _. ^2 T+ u3 G0 L
Spanish, the shirts proclaimed "I Saw the Potato."
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/ _# v0 {/ M N( ?# X( U. T$ aIn Italy, a campaign for Schweppes Tonic Water translated the name into
5 @. W8 y: ^% O8 CSchweppes Toilet Water.
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On the menu of a Swiss restaurant: Our wines leave you nothing to hope for.
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9 A T. {( \/ Q+ Z& [8 c* sIn a Hongkong supermarket: For your convenience, we reccomend courteous, ( f$ Q- v5 ? n) t2 b; `2 c+ i
efficient self-service.
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* ~9 k/ @6 Z" R/ qIn a Bangkok dry cleaner's: Drop your trousers here for best results.
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Outside a Paris dress shop: Dresses for streetwalking.
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+ `& T) s* I! i# T& lOutside a Hongkong dress shop: Ladies have fits upstairs.
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8 L: q {6 d" AIn a Rhodes tailor shop: Order your summers suit. Because is big rush we will ! t7 I5 N! i4 |% O0 H
execute customers in strict rotation. 5 _* w: `7 |! p% w
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From the Soviet Weekly: There will be a Moscow Exhibition of Arts by 15,000 4 }6 Y; v/ j1 w# d
Soviet Republic painters and sculptors. These were executed over the past two % D6 v, v9 F5 D
years.
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5 b# n% d8 B8 {& v$ U2 uIn an East African newspaper: A new swimming pool is rapidly taking shape / Y3 b1 }4 x, s9 d% g
since the contractors have thrown in the bulk of their workers.
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In a Vienna hotel: In case of fire, do your utmost to alarm the hotel porter.
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" p, j/ J% r( {7 _& j7 LA sign posted in Germany's Black Forest: It is strictly forbidden on our Black
, E( p7 H( r; d; v7 Y8 |Forest camping site that people of different sex, for instance, men and women, # W( Q( Y7 h% l( O' \1 h0 y9 P
live together in one tent unless they are married with each other for that purpose. . l7 ~6 e" r. {
& r4 B, C% Z9 J w9 EIn an advertisement by a Hongkong dentist: Teeth extracted by the latest
( Q; t( r8 i+ V8 MMethodists. 5 A8 r' K& }% K
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A translated sentence from a Russian chess book: A lot of water has been passed
" {9 F3 o/ E: @" b/ v9 V) ~$ v. q# {under the bridge since this variation has been played. 4 g8 v( i; R: c6 k
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In a Rome laundry: Ladies, leave your clothes here and spend the afternoon
. Q9 p+ b+ B T/ f2 nhaving a good time. 8 v0 \+ N+ I" p. a L1 n! Z
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In a Czechoslovakian tourist agency: Take one of our horse-driven city tours. 0 ~9 q$ T1 k u2 `3 a# D% s
We guarantee no miscarriages.
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In the window of a Swedish furrier: Fur coats made for ladies from their own 3 Y x# R% o- S- H# L
skin.
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! _8 Y3 t# d5 [7 SOn the box of a clockwork toy made in Hongkong: Guaranteed to work : ]* B1 p* x1 N$ ^8 j. W" o
throughout its useful life. / T5 i& o! }0 ~5 e# @6 ~6 a& ^" T
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Detour sign in Kyushi, Japan: Stop: Drive Sideways.
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* u* b, ~& s; C! z9 K7 C5 RIn a Swiss mountain inn: Special today- no ice cream. 6 m* b1 Z& A0 D& K
7 e1 Y, m2 a& q7 Z' `In a Bangkok temple: It is forbidden to enter a woman even a foreigner if . p( U1 ^. V. V' p+ R2 r
dressed as a man. / s" {4 W V# x+ i
. m7 s1 T' }: ~* y3 VIn a Tokyo bar: Special cocktails for the ladies with nuts. ; Z% @$ v5 F2 j- s! t+ L: d
# ~9 }5 z8 E4 W- BIn a Copenhagen airline ticket office: We take your bags and send them in all
: K% n- L8 B+ {* a0 Sdirections.
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On the door of a Moscow hotel room: If this is your first visit to the USSR, you
, D* g6 p L+ L4 U& G$ X, fare welcome to it. ; y, ] n( ]( ]" x+ ]- r
3 B7 x) K4 L& [0 m% KIn a Norwegian cocktail lounge: Ladies are requested not to have children in the ' S5 [ {5 P$ U h
bar.
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: Y1 ^9 e; ^5 TAt a Budapest zoo: Please do not feed the animals. If you have any suitable ! a4 f- o: Y c* H# d9 x, U
food, give it to the guard on duty.
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In the office of a Roman doctor: Specialist in women and other diseases. 6 l; D3 k9 \% Q& R+ w: z% d2 b
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In an Acapulco hotel: The manager has personally passed all the water served 5 |# E* x. o' M; P( h
here. / ]4 @" `/ S- M
' B! j9 q$ b! ~, E+ YIn a Tokyo shop: Our nylons cost more than common, but you'll find they are
0 J+ l+ f5 T5 `3 H9 Q% P) qbest in the long run.
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From a Japonese information booklet about using a hotel air conditioner: Cooles ) s; R+ {( o6 D
and Heates: If you want just condition of warm in your room, please control 2 T6 i3 e/ u8 _% u; s
yourself. K- U ]/ G Y z1 S
. x! l1 B5 S0 i8 p# ^* M2 ?From a brochure of a car rental firm in Tokyo: When passenger of foot heave in
/ e/ i7 V* F% k U/ d3 osight, tootle the horn. Trumpet him melodiously at first, but if he still obstacles 4 y0 ]- X2 Z, |5 c
your passage then tootle him with vigor.
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+ Y4 E. i& B9 V: N6 m) vTwo signs from a Majorcan shop entrance: 3 ?% o O( L U) z( A& |; ^$ ?
-English well talking.
5 g/ N7 B' p! X-Here speeching American. |
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